National Family Caregivers Month
& Alzheimer’s Awareness Month

November is National Family Caregivers Month (NFCM), a time to recognize and honor family caregivers. It offers an opportunity to raise awareness of caregiving issues, educate communities, and increase support for caregivers. November is also Alzheimer’s Awareness Month.

Throughout the month of November, we will be highlighting Caregivers and people living with dementia in the form of written stories and video interviews that will appear on our website and social media channels.

We will also use this opportunity to highlight that we offer free Memory Screenings along with our newest Mind Aerobics™ programs that are designed to help people who have concerns about their memory and want to keep their mind fit.

Including these hashtags when you share our stories on social media will help expand the reach of those posts.

How can you further support ARA?

The giving season is upon us. Donations allow us to reach the people in our communities that we serve. But there are many other ways to positively impact the agency—and just as importantly—to help raise awareness about what we do and ensure that the people who need our services can find us.

Social Media

Love it or hate it, social media has fundamentally changed the way people interact and communicate, including democratizing the world’s information and revolutionizing the way we do business.

Following us and interacting with ARA on social media tells the platform algorithms to put our messages in front of more people. Facebook, Twitter and Instagram are a great place to increase awareness of ARA. Following & interacting with us on LinkedIn will grow our account and get us seen by more professional caregivers where we can have an even bigger impact for good.

One simple click, in the form of a ‘like’, ❤️ ‘heart’ or retweet, will allow people to see our messages, who may have not seen them otherwise.

Learn more about Social Media at ARA including why we use it, how we use it, some basic knowledge to get you up to speed, along with some frequently asked questions.

The power of hashtags

When hashtags are used on social media platforms, they allow other people to find messages and follow themes, conversations and campaigns that they might be interested in. Hashtags have the simple but powerful ability to spread messages across social media networks, highlighting important messages that otherwise may have gone unnoticed.

Social media marketing experts suggest not using more than 2-3 hashtags on Facebook and Twitter for each post, while Instagram can be much more and limits at 30. We’ve highlighted the top hashtags below and we will be focusing on the ones in bold this month:

Share your story

Many of us have untold stories of how Alzheimer’s has affected our lives. Please share them, you are not alone! These stories help others in so many ways.

If you are interested in sharing your story contact ARA communications specialist Marc Sherman.